The highest-volume category on Crash Guide
Glass is damaged in a very large share of incidents, it is usually a separate claim with its own excess, and the decision gets made the same day. Most of these drivers ring the first business they can find that can come to them.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days (this category)
- Weeks
Who you reach
The audience for this category
- Drivers with a cracked or shattered windscreen after a collision or a stone strike
- People working out whether glass is a separate claim and what the excess will be
- Drivers whose vehicle has driver assistance cameras needing recalibration after a replacement
- Fleet and trade operators who cannot leave a vehicle off the road
Where you appear
Your inventory
- Postcode-level directory presence on the damage and repair pathway
- Placement on the is-my-car-safe-to-drive guide
- Advertising alongside the excess and separate-claim content
- Mobile-service targeting where the vehicle cannot be moved
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
A fixed monthly fee for a postcode territory. One job or fifty, the price is the same — you are buying the placement, not the work.
Being straight about stage
Founding partners in windscreen and glass get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.