Crash Guide Partner Network
Advertising packages
Crash Guide sells advertising and audience access across the Australian accident journey. Packages below are indicative ranges — every campaign is priced against the category, the geography and the inventory actually available.
Launch
Local and single-territory providers
From $500 – $2,500 / month
Indicative. Priced per campaign.
- Postcode or single-state coverage
- Directory presence in your category
- Placement on the guides your customers read
- Monthly campaign reporting
- Attributed contact requests
Growth
Most flexibleTerritory and state campaigns
From $1,500 – $10,000 / month
Indicative. Priced per campaign.
- State or multi-region coverage
- Category exposure across the accident journey
- Sponsored consumer education, clearly labelled
- Campaign landing pages
- Share-of-voice within your territory
- Monthly campaign reporting with attribution
Premier / National
National brands and provider networks
$10,000 – $50,000 / month
Indicative. Priced per campaign.
- National or multi-state coverage
- Premium site inventory
- Category sponsorship and exclusivity options
- Content sponsorship programme
- Partner profile and campaign pages
- Full campaign reporting and attribution
Founding Partner
Preferential launch pricing and rate protection
A discounted twelve-month package for partners joining before launch, with early category positioning and rate protection, subject to agreement. Founding pricing reflects that you are coming in before the audience is built.
What pricing depends on
There is no rate card that survives contact with reality, because a tow operator in one postcode and a national broker are not buying the same thing.
- Category — some verticals carry far more commercial value per accident than others
- Geography — a metropolitan postcode is not priced like a whole state
- Audience — the volume and relevance of the segment you are reaching
- Traffic — measured, and honestly represented at the stage we are actually at
- Available inventory — how much of a placement is already committed
- Exclusivity and share of voice — whether you hold a category or share it
- Campaign scope — how many placements and states are in the campaign
What we will not do
- We will not quote you traffic Crash Guide does not have. We are pre-launch and we say so.
- We will not show you invented statistics, fabricated reviews or partner logos we do not have.
- We will not sell a consumer's details without their recorded, category-specific consent.
- We will not let advertising spend decide editorial content. Sponsored material is labelled as sponsored.
Talk to Crash Guide
Tell us your category and your territory and we will come back with what is available and what it costs.