Investor information
Crash Guide can own the first digital moment after an accident.
Every motor accident in Australia creates the same sequence of decisions — towing, repair, transport, insurance, injury, replacement — and today that sequence is served by a fragmented set of providers each competing for attention separately.
Crash Guide acquires the accident once, creates one structured record, and helps the person through what comes next. The commercial outcomes follow from that, with consent.
The problem
The first hours are fragmented
A driver who has just crashed has to work out towing, insurance, fault, repairs, transport and injury simultaneously, from a standing start, often at the roadside. Every provider they encounter is selling one slice of it.
There is no neutral first stop. That absence is the opportunity.
The solution
One intake. One record. Several outcomes.
A conversational accident intake produces one structured Accident record. From that record, Crash Guide generates a genuinely useful Action Plan and identifies the service pathways that actually apply.
Nothing is distributed without the consumer's recorded, per-category consent. That constraint is the product, not a limitation on it.
The model
One accident record, several legitimate outcomes
One
Accident
record
- Replacement vehicle
- Personal injury law
- Income continuity (TPD)
- Allied health
- Vehicle dealers
- Finance & insurance
- Valuation & salvage
- Commercial & fleet
The consumer is acquired once. Each branch is a separate commercial relationship with its own partner network, its own economics and its own compliance posture — but they all attach to the same record, which is why the acquisition cost is amortised across all of them rather than paid per lead.
Revenue
Two engines
A fixed monthly fee for a territory, in each of 22 categories. A partner who takes one enquiry from their area and a partner who takes a thousand pay the same — the subscription buys the placement, not the people.
Nothing is priced per lead, per claim or per outcome, and there is no field in the system that could be. That is a deliberate constraint: it is what makes the arrangement a marketing service rather than a share of somebody else's claim.
Market
National from day one
Motor accidents happen in every postcode in Australia. The content and compliance layer is state-specific, but the product and the partner model are national.
Eight state and territory hubs are live, each built against that jurisdiction's own scheme and regulator.
Growth flywheel
Partners fund the audience
Partner advertising revenue is the cash-flow engine that funds SEO, GEO, PR and paid acquisition. More audience makes the inventory worth more, which funds more audience.
That is why the partner network is being recruited before launch rather than after it.
Verticals
Example22
Distinct partner categories built into the routing engine
Jurisdictions
Example8
State and territory hubs, each with its own scheme content
Guides live
Example20
Sourced against primary government and regulator material
Consent model
ExamplePer category
Nothing is distributed on a single blanket agreement
The economics
A four billion dollar pool, and what it costs to reach it
Australian motor accidents generate roughly $5,860,919,263 a year of gross profit for the businesses that serve them — repairers, hire car fleets, dealers, brokers, injury firms. Crash Guide sells those businesses access to the moment the accident happens, at a fixed monthly fee per area.
The model is built backwards from that pool: what a job is worth to the partner, what share of it their industry can sustainably spend on marketing, and therefore how large an area must be before a subscription is worth having. The fee is the last thing computed, never the first.
Market gross profit
Example$5,860,919,263
A year, across every vertical we serve
Revenue per accident reached
Example$83
Holds steady as we grow, which is what lets spending scale
At 15% reach
Example$24,869,872/yr
2.36% of the jobs in the pool
Sellable as subscriptions
Example$23,537,528/yr
2,920 partner accounts at full coverage
Two per cent at launch, twelve by year five
Two per cent of the market at launch, growing to twelve. “Share of jobs” means the proportion of tows, repairs, hire cars and injury matters arising from Australian motor accidents where Crash Guide was the reason that business got the work.
Three things compound, and they are worth separating. The accident base grows about 8 per cent a year with population and the vehicle fleet. Our share of it grows with the audience. And the jobs we touch produce roughly 42 per cent more work than they otherwise would, because people do not claim what they do not know about — cover sitting unused inside a super account, a replacement vehicle a not-at-fault driver was never told about, a child restraint most policies replace and almost nobody claims.
It scales because the unit does not move: one reached accident is worth about $83 a year and costs roughly $10 to reach, and reaching the next person is no more expensive than the last. Even at twelve per cent of the jobs we would take under two per cent of the gross profit pool, because we charge for the placement and not for the work.
| Year | Share of jobs | Marketing | Revenue | Contribution | Of which new demand |
|---|---|---|---|---|---|
| Year 1 | 2.0% | $2,539,683 | $29,976,498 | $27,436,816 | $8,922,638 |
| Year 2 | 4.5% | $6,171,429 | $72,842,891 | $66,671,462 | $21,682,011 |
| Year 3 | 7.0% | $10,368,000 | $122,376,056 | $112,008,056 | $36,425,778 |
| Year 4 | 9.5% | $15,196,526 | $179,368,334 | $164,171,808 | $53,389,784 |
| Year 5 | 12.0% | $20,731,260 | $244,696,169 | $223,964,909 | $72,834,905 |
Contribution is revenue less marketing only. It is not a profit line: it carries no salaries, platform or overhead. The final column is the part of revenue attributable to work that would not have happened at all — counted only for people who actually reach us, never assumed across the whole market. That uplift is uneven by design: a crashed car is towed and repaired whether or not the driver knows anything, so those categories grow by nothing.
Where the revenue comes from
| Vertical | Fee | Accounts | Annual |
|---|---|---|---|
| Accident replacement vehicles | $3,024/mo | 346 | $12,555,648 |
| Vehicle dealers | $480/mo | 468 | $2,695,680 |
| Smash repair | $277/mo | 684 | $2,275,258 |
| Personal injury law | $1,482/mo | 57 | $1,013,859 |
| Vehicle finance | $448/mo | 186 | $999,936 |
| Commercial vehicle and fleet | $405/mo | 186 | $903,960 |
| Traffic and criminal defence | $539/mo | 105 | $679,140 |
| Finance shortfall | $287/mo | 96 | $331,165 |
| Windscreen and glass | $200/mo | 124 | $297,600 |
| Insurance broking | $200/mo | 99 | $237,600 |
Illustrative, not forecast. Crash Guide is pre-launch and has no realised revenue. The accident and claim volumes behind these figures come from BITRE, the Insurance Council of Australia, SIRA, the Transport Accident Commission and MAIC; the funnel and unit economics are stated assumptions, visible in the model rather than buried in a spreadsheet. The number to measure after launch is the cost of reaching one accident-affected person, because it is the only input here that the market sets rather than us.
Technology
Structured intake, not a chatbot
The assistant does not hold the accident in conversation text. It maintains a typed accident record, extracts structured fields from each answer, and validates every model response server-side before anything is written.
- Typed accident state, validated with Zod on every turn
- Provider abstraction — the AI vendor is swappable, not load-bearing
- Rules-based service opportunity engine, auditable and testable
- Data-driven referral routing: coverage, capacity, weighting, SLA
- Private evidence storage with signed, short-lived access
- Consent gate enforced at the dispatch layer, not the call site
Roadmap
MVP to national scale
- 01
MVP
Assistant, accident record, evidence, Action Plan, routing, admin.
- 02
Traffic
Authoritative guide library, state hubs, GEO and technical SEO.
- 03
Partners
Founding partner recruitment across all 22 verticals.
- 04
National scale
Partner portal, valuation engine, insurer integrations, fleet platform.
Investor enquiries
Request investor information
We are happy to walk through the product, the partner model and the current position directly.
Crash Guide is pre-launch. Nothing on this page represents realised revenue, traffic or a committed partner network, and every illustrative figure is labelled as such.