The offer arrives, and most people simply accept it
A written-off vehicle produces one number from the insurer and a short window to argue with it. Most motorists do not know an independent valuation is a thing they can obtain, and by the time anyone tells them they have already signed.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days (this category)
- Weeks
Who you reach
The audience for this category
- Drivers whose vehicle has been assessed as a total loss
- Motorists who believe the settlement offered is below market
- Owners of modified, prestige, classic or low-kilometre vehicles that generic guides value badly
- People with finance owing on a vehicle settled below the payout figure
Where you appear
Your inventory
- Placement on the write-off and total loss pathway, by postcode
- Placement on the disputing-a-valuation guide
- State and territory directory presence
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising for a territory, at a fixed fee. Nothing is charged per valuation, per dispute or on the difference recovered.
Being straight about stage
Founding partners in vehicle valuers get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.