Replacing a written-off car in a fortnight, with a payout that does not stretch
Somebody whose car has been written off has a settlement that rarely covers a replacement, a hire car about to end, and a fortnight to buy something. It is the worst possible state of mind in which to inspect a used car, and it is exactly when people buy badly.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days (this category)
- Weeks
Who you reach
The audience for this category
- People whose vehicle was written off and who are buying a replacement quickly
- Drivers whose hire car period is about to end
- Buyers looking at a repaired write-off and unsure what they are being shown
- People buying interstate or at distance who cannot see the car themselves
Where you appear
Your inventory
- Placement on the total loss and replacement pathway
- Advertising alongside the written-off vehicle register content
- Postcode-level directory presence
- Placement on the settlement and what-it-buys guide
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
A fixed monthly fee for a postcode territory. Individual inspections are small tickets; the placement earns its keep on volume and on being there at the right moment.
Being straight about stage
Founding partners in pre-purchase inspection get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.