Crash Guide Partner Network

Replacing a written-off car in a fortnight, with a payout that does not stretch

Somebody whose car has been written off has a settlement that rarely covers a replacement, a hire car about to end, and a fortnight to buy something. It is the worst possible state of mind in which to inspect a used car, and it is exactly when people buy badly.

Who you reach

The audience for this category

People whose vehicle was written off and who are buying a replacement quickly
Drivers whose hire car period is about to end
Buyers looking at a repaired write-off and unsure what they are being shown
People buying interstate or at distance who cannot see the car themselves

Where you appear

Your inventory

Placement on the total loss and replacement pathway
Advertising alongside the written-off vehicle register content
Postcode-level directory presence
Placement on the settlement and what-it-buys guide

What you get back

Impressions across the placements you hold
Profile views and clicks through to your site
Contact requests attributed to your campaign
Monthly campaign reporting

How advertising works

Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.

Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.

Geographic targeting

Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.

Commercial arrangement

A fixed monthly fee for a postcode territory. Individual inspections are small tickets; the placement earns its keep on volume and on being there at the right moment.