A written-off car is a purchase decision with a deadline
A consumer whose vehicle has been written off needs a replacement quickly, usually with a payout figure already in hand and a clear idea of the class of vehicle they need.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days
- Weeks (this category)
Who you reach
The audience for this category
- Consumers whose vehicle has been written off
- Consumers who know their settlement amount and are actively shopping
- Commercial operators replacing a work vehicle
- Consumers who also need finance and insurance for the replacement
Where you appear
Your inventory
- Matched routing on consented vehicle replacement opportunities
- Placement on the write-off guide
- State targeted directory presence
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising, with negotiated delivered-vehicle economics available depending on volume.
Being straight about stage
Founding partners in vehicle dealers get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.