The damage that happens before anybody calls it an accident
Kerb strikes, blowouts and bent rims are among the most common things that happen to a car, they are decided on the same day, and nobody is in the room at the moment of damage. Most of these drivers ring whoever they can find who can fit them in.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days (this category)
- Weeks
Who you reach
The audience for this category
- Drivers with tyre or wheel damage after a collision or a kerb strike
- People working out whether wheel damage is claimable or under the excess
- Drivers with a blowout who need something today rather than a quote
- Owners of alloy wheels who do not know a repair is possible at all
Where you appear
Your inventory
- Postcode-level directory presence on the damage pathway
- Placement on the is-my-car-safe-to-drive guide
- Advertising alongside the excess content
- Mobile-fitting targeting where the vehicle cannot be moved
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
A fixed monthly fee for a postcode territory. High volume and a small ticket, so the placement earns its keep on being there rather than on any one job.
Being straight about stage
Founding partners in tyres and wheels get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.