Crash Guide Partner Network

The damage that happens before anybody calls it an accident

Kerb strikes, blowouts and bent rims are among the most common things that happen to a car, they are decided on the same day, and nobody is in the room at the moment of damage. Most of these drivers ring whoever they can find who can fit them in.

Who you reach

The audience for this category

Drivers with tyre or wheel damage after a collision or a kerb strike
People working out whether wheel damage is claimable or under the excess
Drivers with a blowout who need something today rather than a quote
Owners of alloy wheels who do not know a repair is possible at all

Where you appear

Your inventory

Postcode-level directory presence on the damage pathway
Placement on the is-my-car-safe-to-drive guide
Advertising alongside the excess content
Mobile-fitting targeting where the vehicle cannot be moved

What you get back

Impressions across the placements you hold
Profile views and clicks through to your site
Contact requests attributed to your campaign
Monthly campaign reporting

How advertising works

Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.

Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.

Geographic targeting

Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.

Commercial arrangement

A fixed monthly fee for a postcode territory. High volume and a small ticket, so the placement earns its keep on being there rather than on any one job.