Crash Guide Partner Network
The people who search at 2am and have told nobody yet
Somebody charged after a crash is frightened, frequently ashamed, and very often has not told their family. They search alone, at night, and they act on whatever they find. Practices advertise into that moment with state-level placements alongside content that explains what actually happens next.
Who you reach
The audience for this category
- Drivers charged with drink or drug driving following an accident
- People charged with negligent or dangerous driving, particularly where somebody was injured
- Drivers served with an immediate licence suspension who have days rather than weeks to respond
- People facing an interlock condition and unsure what it costs or when it starts
- Anybody who has been told to attend court and has never been to one
Where you appear
Your inventory
- State-level advertising across the charges and licence content
- Placement on the immediate suspension guide, where the deadline is shortest
- Advertising alongside the drink and drug driving explanations
- A firm profile page
- Campaign landing pages
What you get back
- Impressions by placement and by state
- Calls placed from your listing, which you can check against your own phone log
- Profile page views and clicks through to your site
- Monthly campaign reporting
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
A fixed monthly fee for a territory. It does not move with the number of matters you take, because a per-matter payment to a solicitor raises its own questions under the profession’s conduct rules regardless of what the claim-farming provisions say.
Compliance and how we handle this category
A criminal or traffic charge is not a claim, so the Queensland MAIA and New South Wales claim-farming provisions do not reach this category. Legal profession conduct rules on advertising and on fee arrangements still apply in every state, and the fixed monthly model is used here for that reason as much as any other.
Founding Partner Programme
Come in before the audience is built
Crash Guide is pre-launch. Founding partners in traffic and criminal lawyers get preferential launch pricing, early category positioning and rate protection, subject to agreement.
We will not quote you traffic that does not exist yet. What we will show you is the product, the coverage model and how a campaign is measured.