Crash Guide Partner Network
Undriveable vehicles, in real time
Towing is the most time-critical opportunity on Crash Guide. The Accident Assistant identifies an undriveable vehicle within the first few questions, which means a well-covered partner can be contacted while the driver is still at the scene.
Who you reach
The audience for this category
- Drivers who have told us their vehicle cannot be driven
- Accidents where an airbag deployed or fluid is leaking
- Commercial and heavy vehicles needing specialist recovery
- Consumers who have not yet been approached by an uninvited tow operator
Where you appear
Your inventory
- Matched routing on consented towing opportunities, by postcode
- Placement on the not-driveable guide
- Regional and metropolitan directory presence
- Commercial and heavy recovery segment targeting
What you get back
- Opportunities offered by postcode and time of day
- Response time against your SLA
- Accepted and completed jobs
- Monthly reporting
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Negotiated transaction or referral economics, with monthly advertising available for territory presence. Because towing is time-critical, response SLA is part of the routing weight.
Founding Partner Programme
Come in before the audience is built
Crash Guide is pre-launch. Founding partners in towing get preferential launch pricing, early category positioning and rate protection, subject to agreement.
We will not quote you traffic that does not exist yet. What we will show you is the product, the coverage model and how a campaign is measured.