Be the operator they already know the name of
A driver with an undriveable vehicle usually takes whoever turns up. Crash Guide reaches them a few minutes earlier than that, with the operators who advertise in their area — so the choice is theirs and it is made before somebody makes it for them.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes (this category)
- Hours
- Days
- Weeks
Who you reach
The audience for this category
- Drivers who have told us their vehicle cannot be driven
- Accidents where an airbag deployed or fluid is leaking
- Commercial and heavy vehicles needing specialist recovery
- Consumers who have not yet been approached by an uninvited tow operator
Where you appear
Your inventory
- Placement on the not-driveable guide
- Regional and metropolitan directory presence
- Commercial and heavy recovery segment targeting
01
What you get back
- Impressions by postcode and time of day
- Profile views and calls started from your listing
- Monthly reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising for a territory, at a fixed fee, and available today only in Tasmania, the Australian Capital Territory and the Northern Territory. Crash Guide takes nothing per job. The consumer sees who advertises in their area and rings whoever they choose.
How this category works
Giving or receiving consideration in order to obtain towing work is a purpose-built offence in New South Wales, Victoria, Queensland, Western Australia and South Australia. Victoria’s is the broadest — Accident Towing Services Act 2007 ss 212J–212K reach any consideration given so as to obtain work on an accident-damaged vehicle, with no requirement that anyone attend the scene. Crash Guide therefore does not sell towing placements in those states and does not route a tow anywhere. Tasmania, the Australian Capital Territory and the Northern Territory have no equivalent legislation.
Being straight about stage
Founding partners in towing get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.