The one entitlement that does not ask whose fault it was
Every motor accident scheme in the country asks who caused the crash, and a great many injured people are told the answer disqualifies them. Their superannuation does not ask. Most of them have TPD or income protection cover inside it, most have never read the policy, and almost nobody tells them.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days
- Weeks (this category)
Who you reach
The audience for this category
- People who cannot work because of an accident, whether or not they were at fault
- Drivers turned away by a CTP scheme on fault grounds
- People whose symptoms appeared weeks after the accident and who have stopped working since
- Readers of our entitlements and time-off-work content
Where you appear
Your inventory
- State and territory placement on the income and entitlements pathway
- Placement wherever a person tells us they are unable to work
- Sponsored consumer education on what sits inside a superannuation policy
- A firm profile page, with your contact details
01
What you get back
- Impressions by placement and by state
- Profile views
- Calls and clicks started from your listing
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising for a territory, at a fixed fee. One enquiry or a hundred, the price does not move — you are buying the placement, not the people.
How this category works
TPD and income protection are financial products, and contacting someone about one off the back of a lead they did not initiate is hawking under s 992A of the Corporations Act. Crash Guide therefore never passes a person’s details to a firm in this category. The person is shown who advertises in their area and makes the approach themselves, which is a contact they started. That is not a limitation we work around; it is the whole shape of the product.
Being straight about stage
Founding partners in superannuation & tpd get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.