Crash Guide Partner Network
Reach drivers before their vehicle is booked in somewhere else
Where a damaged car goes is often decided in the first day, frequently by whoever towed it. Crash Guide reaches drivers earlier than that, while they still have the choice.
Who you reach
The audience for this category
- Drivers with damaged but driveable vehicles choosing a repairer
- Drivers whose vehicle has just been towed and who have not chosen a repairer
- Consumers whose policy allows choice of repairer
- Readers of our repairs, write-off and towing guides
Where you appear
Your inventory
- Postcode and state targeted directory presence
- Placement on the repairs and not-driveable guides
- Matched routing on consented repair opportunities
- Sponsored content on repair quality and the assessment process
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising, with negotiated referral or cost-per-acquisition arrangements available depending on volume and territory.
Founding Partner Programme
Come in before the audience is built
Crash Guide is pre-launch. Founding partners in smash repairers get preferential launch pricing, early category positioning and rate protection, subject to agreement.
We will not quote you traffic that does not exist yet. What we will show you is the product, the coverage model and how a campaign is measured.