Reach drivers before their vehicle is booked in somewhere else
Where a damaged car goes is often decided in the first day, frequently by whoever towed it. Crash Guide reaches drivers earlier than that, while they still have the choice.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days (this category)
- Weeks
Who you reach
The audience for this category
- Drivers with damaged but driveable vehicles choosing a repairer
- Drivers whose vehicle has just been towed and who have not chosen a repairer
- Consumers whose policy allows choice of repairer
- Readers of our repairs, write-off and towing guides
Where you appear
Your inventory
- Postcode and state targeted directory presence
- Placement on the repairs and not-driveable guides
- Sponsored content on repair quality and the assessment process
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising for a territory, at a fixed fee. Crash Guide does not route repair work and does not take a fee for a job won — in most of the country it is a criminal offence for either of us to do so, and we are not going to build the one thing the legislation was written to stop.
How this category works
Paying or accepting a fee for obtaining accident repair work is an offence in New South Wales, Victoria, Queensland, Western Australia and South Australia — in New South Wales the provision sits in the tow truck legislation rather than the repair legislation, which is where most people miss it, and it carries imprisonment. Crash Guide sells advertising and audience access. It does not sell repair jobs, does not take a percentage of one, and does not pass a consumer’s details to a repairer in those states.
Being straight about stage
Founding partners in smash repairers get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.