Damaged vehicles, identified at the point of write-off
Crash Guide identifies potential write-offs during intake, including where the consumer is considering retaining salvage or is dissatisfied with an insurer valuation.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days
- Weeks (this category)
Who you reach
The audience for this category
- Consumers with written-off or severely damaged vehicles
- Consumers considering retaining salvage
- Consumers with older vehicles where repair is uneconomic
- Consumers with unregistered or unroadworthy vehicles to dispose of
Where you appear
Your inventory
- Matched routing on consented salvage opportunities
- Placement on the write-off guide
- State and postcode targeted presence
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising, with negotiated per-vehicle arrangements available.
Being straight about stage
Founding partners in salvage & wreckers get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.