Crash Guide Partner Network
Damaged vehicles, identified at the point of write-off
Crash Guide identifies potential write-offs during intake, including where the consumer is considering retaining salvage or is dissatisfied with an insurer valuation.
Who you reach
The audience for this category
- Consumers with written-off or severely damaged vehicles
- Consumers considering retaining salvage
- Consumers with older vehicles where repair is uneconomic
- Consumers with unregistered or unroadworthy vehicles to dispose of
Where you appear
Your inventory
- Matched routing on consented salvage opportunities
- Placement on the write-off guide
- State and postcode targeted presence
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising, with negotiated per-vehicle arrangements available.
Founding Partner Programme
Come in before the audience is built
Crash Guide is pre-launch. Founding partners in salvage & wreckers get preferential launch pricing, early category positioning and rate protection, subject to agreement.
We will not quote you traffic that does not exist yet. What we will show you is the product, the coverage model and how a campaign is measured.