Not every incident needs a tow truck
A great many roadside situations after a minor collision are recoverable on the spot — a battery, a tyre, a jump start, a vehicle nudged out of a live lane. Sending a tow truck to those is expensive and slow.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes (this category)
- Hours
- Days
- Weeks
Who you reach
The audience for this category
- Drivers with a minor incident and a recoverable vehicle
- People in an unsafe position who need the vehicle moved, not removed
- Drivers without existing roadside membership
Where you appear
Your inventory
- Placement on the at-the-scene pathway where a tow is not indicated
- Regional and metropolitan directory presence
- Placement on the is-my-car-safe-to-drive guide
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising for a territory, at a fixed fee.
Being straight about stage
Founding partners in roadside assistance get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.