When the pain outlasts the injury
A proportion of people are still in pain long after the tissue has healed, and the path from there to a multidisciplinary pain programme is long, badly signposted and usually travelled alone.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days
- Weeks (this category)
Who you reach
The audience for this category
- People still in significant pain more than three months after an accident
- Those whose imaging does not explain their symptoms
- People whose sleep, mood or work has been affected by persistent pain
Where you appear
Your inventory
- Placement on the persistent pain pathway
- State and territory directory presence
- Sponsored education on what a pain programme involves
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising for a territory, at a fixed fee, independent of how many people contact you.
How this category works
In Queensland and New South Wales, Crash Guide does not pass a person’s details to a health provider. Advertising in this category is held to a deliberately conservative line: no claim about outcomes, no urgency where there is no clinical reason for it, and nothing that could encourage treatment a person does not need.
Being straight about stage
Founding partners in pain management get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.