When the problem is not the injury but what it stops them doing
A person who cannot get up their own steps, hold a steering wheel, or manage a shift has a functional problem, and the scheme they are in will usually fund an assessment of it. They are rarely told that by anybody.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days
- Weeks (this category)
Who you reach
The audience for this category
- People whose injuries have changed what they can manage at home
- Those planning a graduated return to work
- People needing home or vehicle modifications assessed
- Claimants asked by an insurer to demonstrate functional impact
Where you appear
Your inventory
- Placement on the recovery and return-to-work pathway, by postcode
- State and territory directory presence
- Sponsored education on what a functional assessment establishes
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising for a territory, at a fixed fee, independent of how many people contact you.
How this category works
In Queensland and New South Wales, Crash Guide does not pass a person’s details to a health provider: the claim-farming legislation in both states reaches referrals to health services, and Queensland names a medical service in the statute as an example. People in those states are shown who advertises in their area and contact you themselves. Advertising is honest and comparative claims are not made — no rankings, no “best”, no manufactured urgency.
Being straight about stage
Founding partners in occupational therapy get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.