Sent home from hospital with a list and nowhere to get it
Somebody discharged after a crash is handed a list of equipment they need and left to find it themselves, usually by a family member on a phone in a hospital corridor. It is hired rather than bought, needed for weeks, and funded by most schemes.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days
- Weeks (this category)
Who you reach
The audience for this category
- People discharged after a collision needing crutches, a frame or a wheelchair
- Families arranging a bathroom or bedroom for somebody who cannot manage stairs
- Patients whose scheme will fund equipment but who have not been told so
- People whose need is temporary and who do not want to buy
Where you appear
Your inventory
- Placement on the coming-home-from-hospital content
- Advertising alongside the what-is-funded explanation by state
- Postcode-level directory presence
- Placement on the treatment and recovery pathway
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
A fixed monthly fee for a postcode territory. Individual hires here are small; the placement is worth having because the same household often needs several things at once.
Being straight about stage
Founding partners in mobility equipment get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.