Crash Guide Partner Network
Reach injured Australians while they are still working out what to do
Crash Guide is where a driver goes in the hours and days after a crash, before they have decided anything. Practices advertise into that moment with state-level and national placements, sponsored education and profile pages.
Who you reach
The audience for this category
- Drivers and passengers reporting injury or ongoing symptoms after an accident
- People who have been told their accident may involve another responsible party
- Readers of our injury and CTP scheme content, by state
- People navigating a scheme process for the first time
Where you appear
Your inventory
- State-level advertising on the relevant state and territory hub
- National advertising across the injury content set
- Sponsored consumer education, clearly labelled as sponsored
- Contextual advertising inventory on relevant guides
- A firm profile page
- Campaign landing pages
What you get back
- Impressions by placement and by state
- Profile page views
- Clicks through to your site or landing page
- Contact requests attributed to your campaign
- Monthly campaign reporting
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising, priced by geography, category and share of voice. Crash Guide sells advertising and audience access — not claimants.
Compliance and how we handle this category
Advertising services and individual service or referral mechanics are subject to applicable state and territory requirements, including restrictions on the advertising of personal injury services. Crash Guide does not allocate injured claimants in proportion to legal advertising spend, and will not implement any such mechanism without prior advice from counsel.
Founding Partner Programme
Come in before the audience is built
Crash Guide is pre-launch. Founding partners in lawyers get preferential launch pricing, early category positioning and rate protection, subject to agreement.
We will not quote you traffic that does not exist yet. What we will show you is the product, the coverage model and how a campaign is measured.