Reach injured Australians while they are still working out what to do
Crash Guide is where a driver goes in the hours and days after a crash, before they have decided anything. Practices advertise into that moment with state-level and national placements, sponsored education and profile pages.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours (this category)
- Days
- Weeks
Who you reach
The audience for this category
- Drivers and passengers reporting injury or ongoing symptoms after an accident
- People who have been told their accident may involve another responsible party
- Readers of our injury and CTP scheme content, by state
- People navigating a scheme process for the first time
Where you appear
Your inventory
- State-level advertising on the relevant state and territory hub
- National advertising across the injury content set
- Sponsored consumer education, clearly labelled as sponsored
- Contextual advertising inventory on relevant guides
- A firm profile page
- Campaign landing pages
01
What you get back
- Impressions by placement and by state
- Profile page views
- Clicks through to your site or landing page
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising, priced by geography, category and share of voice. Crash Guide sells advertising and audience access — not claimants.
How this category works
Crash Guide sells advertising and audience access, not claimants. Somebody who needs a lawyer is shown who advertises in their area and makes the approach themselves, so the contact starts with them. That is why the model is a fixed monthly fee priced on geography and share of voice, and never a payment per claim.
Being straight about stage
Founding partners in lawyers get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.