Meet customers when they are choosing their next vehicle and cover
An accident is one of the few moments when someone genuinely reconsiders their insurance. A write-off forces a new policy; a poor claims experience makes people shop.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days (this category)
- Weeks
Who you reach
The audience for this category
- Consumers whose vehicle has been written off and who need cover for a replacement
- Consumers unhappy with how their current insurer handled the claim
- Consumers who discovered they were underinsured or had the wrong cover
- Commercial operators needing fleet or business vehicle cover
Where you appear
Your inventory
- Matched routing on consented insurance opportunities
- Placement on the excess, write-off and at-fault guides
- Preferred broker placement by state
- Sponsored education on cover types and agreed versus market value
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising for a territory, at a fixed fee. No commission, no renewal economics and no share of premium — a placement that earns from what the consumer buys is a different regulated activity from the one we are in.
How this category works
Crash Guide does not provide insurance advice, does not recommend policies and is not an insurer. It does not pass a consumer’s details to a broker either: the exemption relied on covers a service consisting only of naming a licensee and giving contact details (Corporations Regulations reg 7.6.01(1)(e)), and our interest is disclosed in the same form as the referral, as that provision requires. All advice comes from the licensed broker.
Being straight about stage
Founding partners in insurance brokers get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.