Crash Guide Partner Network
Meet customers when they are choosing their next vehicle and cover
An accident is one of the few moments when someone genuinely reconsiders their insurance. A write-off forces a new policy; a poor claims experience makes people shop.
Who you reach
The audience for this category
- Consumers whose vehicle has been written off and who need cover for a replacement
- Consumers unhappy with how their current insurer handled the claim
- Consumers who discovered they were underinsured or had the wrong cover
- Commercial operators needing fleet or business vehicle cover
Where you appear
Your inventory
- Matched routing on consented insurance opportunities
- Placement on the excess, write-off and at-fault guides
- Preferred broker placement by state
- Sponsored education on cover types and agreed versus market value
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Advertising, preferred placement, and commission-share arrangements including renewal economics where legally and contractually appropriate. API integration is supported for partners who want it.
Compliance and how we handle this category
Crash Guide does not provide insurance advice, does not recommend policies and is not an insurer. All advice to consumers comes from the licensed broker, not from Crash Guide.
Founding Partner Programme
Come in before the audience is built
Crash Guide is pre-launch. Founding partners in insurance brokers get preferential launch pricing, early category positioning and rate protection, subject to agreement.
We will not quote you traffic that does not exist yet. What we will show you is the product, the coverage model and how a campaign is measured.