Crash Guide Partner Network
Help at home is usually funded and rarely claimed
Most schemes fund domestic assistance and attendant care where an injury makes it necessary, including care that a family member is already providing unpaid. It is one of the most consistently unclaimed entitlements in the country.
Who you reach
The audience for this category
- People who cannot manage cooking, cleaning or personal care after an accident
- Families providing unpaid care for an injured relative
- People discharged from hospital to an unmodified home
- Injured parents of young children
Where you appear
Your inventory
- Placement on the cannot-manage-at-home pathway, by postcode
- State and territory directory presence
- Placement on the what-your-scheme-funds content
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising for a territory, at a fixed fee, independent of how many people contact you.
Compliance and how we handle this category
In Queensland and New South Wales, Crash Guide does not pass a person’s details to a care provider. People in those states are shown who covers their area and make the approach themselves.
Founding Partner Programme
Come in before the audience is built
Crash Guide is pre-launch. Founding partners in home & attendant care get preferential launch pricing, early category positioning and rate protection, subject to agreement.
We will not quote you traffic that does not exist yet. What we will show you is the product, the coverage model and how a campaign is measured.