Help at home is usually funded and rarely claimed
Most schemes fund domestic assistance and attendant care where an injury makes it necessary, including care that a family member is already providing unpaid. It is one of the most consistently unclaimed entitlements in the country.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days
- Weeks (this category)
Who you reach
The audience for this category
- People who cannot manage cooking, cleaning or personal care after an accident
- Families providing unpaid care for an injured relative
- People discharged from hospital to an unmodified home
- Injured parents of young children
Where you appear
Your inventory
- Placement on the cannot-manage-at-home pathway, by postcode
- State and territory directory presence
- Placement on the what-your-scheme-funds content
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising for a territory, at a fixed fee, independent of how many people contact you.
How this category works
In Queensland and New South Wales, Crash Guide does not pass a person’s details to a care provider. People in those states are shown who covers their area and make the approach themselves.
Being straight about stage
Founding partners in home & attendant care get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.