The category where the free option comes first
An accident takes somebody off work, the insurer takes six weeks, and the repayments do not stop. This is the one category on Crash Guide where an advertiser appears below a free service rather than above it, and any practice that is not comfortable with that should not buy this placement.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days
- Weeks (this category)
Who you reach
The audience for this category
- People who have missed payments while waiting on a claim
- Households where the injured person was the one earning
- People being pursued for a debt on a vehicle that no longer exists
- Anybody who has been offered a solution by somebody who charges for it
Where you appear
Your inventory
- Placement on the money and time-off-work content, beneath the free helpline
- Advertising alongside the hardship provisions explanation
- State-level directory presence
- A profile page
01
What you get back
- Impressions by placement
- Clicks through to your site
- Calls placed from your listing
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
A fixed monthly fee, and a deliberately low one. This category is priced so that it is never worth more to us than doing right by the person reading it.
How this category works
Open to financial counsellors and licensed financial advisers. Credit repair and debt management businesses are not accepted in this category. The National Debt Helpline is free, independent and shown above every advertiser on every page in this category.
Being straight about stage
Founding partners in financial hardship advice get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.