Crash Guide Partner Network
Finance demand created by a write-off, not by a lead form
When a vehicle is written off and finance is still owing, the consumer needs a replacement and often needs to finance it. That demand is genuine, immediate and generated by the accident itself.
Who you reach
The audience for this category
- Consumers whose vehicle has been or may be written off
- Consumers with finance still owing on a written-off vehicle
- Consumers replacing a vehicle following an accident
- Commercial operators replacing a work vehicle
Where you appear
Your inventory
- Matched routing on consented finance opportunities
- Placement on the write-off and vehicle replacement guides
- Sponsored education on shortfall and gap cover
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Commission-share arrangements agreed per partner, alongside advertising. Driva is planned as an initial primary finance partner; the platform supports multiple finance providers and does not depend on any one of them.
Compliance and how we handle this category
Crash Guide does not provide credit advice and does not recommend a specific loan product. The Accident Assistant may ask whether finance will be needed for a replacement vehicle; it does not compare, rate or recommend credit products.
Founding Partner Programme
Come in before the audience is built
Crash Guide is pre-launch. Founding partners in finance partners get preferential launch pricing, early category positioning and rate protection, subject to agreement.
We will not quote you traffic that does not exist yet. What we will show you is the product, the coverage model and how a campaign is measured.