Finance demand created by a write-off, not by a lead form
When a vehicle is written off and finance is still owing, the consumer needs a replacement and often needs to finance it. That demand is genuine, immediate and generated by the accident itself.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days
- Weeks (this category)
Who you reach
The audience for this category
- Consumers whose vehicle has been or may be written off
- Consumers with finance still owing on a written-off vehicle
- Consumers replacing a vehicle following an accident
- Commercial operators replacing a work vehicle
Where you appear
Your inventory
- Matched routing on consented finance opportunities
- Placement on the write-off and vehicle replacement guides
- Sponsored education on shortfall and gap cover
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising for a territory, at a fixed fee. No commission, no revenue share and nothing per application — the fee does not move with what the placement produces.
How this category works
Crash Guide does not provide credit advice, does not recommend a loan product and does not pass a consumer’s details to a lender or broker. The credit referral exemption that permits handing over a name is available only to a business for which that is incidental, and for Crash Guide it would not be (National Consumer Credit Protection Regulations reg 25(5)(h)). So the product is a signpost: the consumer is told who can help and how to reach them, with our commercial interest disclosed on the same screen, and they make the approach.
Being straight about stage
Founding partners in finance partners get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.