The people whose recovery has stalled
Passive treatment gets a lot of people most of the way and then stops working. Structured, graded exercise is usually what is missing, and it is usually fundable — but it is a referral that tends to happen late, or not at all.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days
- Weeks (this category)
Who you reach
The audience for this category
- People several months into a recovery that has plateaued
- Those with chronic pain following an accident
- People returning to physical work after injury
- Claimants with a funded rehabilitation allowance they have not used
Where you appear
Your inventory
- Placement on the recovery pathway from the second month onward
- State and territory directory presence
- Placement on the chronic pain and plateau content
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising for a territory, at a fixed fee, independent of how many people contact you.
How this category works
In Queensland and New South Wales, Crash Guide does not pass a person’s details to a health provider: the claim-farming legislation in both states reaches referrals to health services, and Queensland names a medical service in the statute as an example. People in those states are shown who advertises in their area and contact you themselves.
Being straight about stage
Founding partners in exercise physiology get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.