A claim the family is usually never told about
Dependants of somebody killed by another driver have a claim under every compulsory third party scheme in the country. In the fortnight after a death nobody whose job it is to say so is in the room, and deadlines run from the date of the accident rather than from when the family was ready.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days
- Weeks (this category)
Who you reach
The audience for this category
- Spouses and children of somebody killed in a road accident
- Executors administering an estate where a vehicle was involved
- Families who have been told to wait for a coronial finding and are losing time
- Dependants who do not know a scheme claim exists at all
Where you appear
Your inventory
- Placement on the after-a-fatality guidance, by state
- Advertising alongside the deadlines content, where the timing is explained
- One practice per state, because the volume does not support more
- A firm profile page
01
What you get back
- Impressions by placement and by state
- Profile page views and clicks through to your site
- Calls placed from your listing
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
A fixed monthly fee for a state. Sold as one practice per state rather than several, because the model says a territory split further leaves everybody in it with too little work to renew.
How this category works
Legal profession advertising rules apply in every state, and the claim-farming provisions in Queensland and New South Wales reach the referral of a claim. Consumers contact you themselves and nothing about them is passed on.
Being straight about stage
Founding partners in probate and dependency claims get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.