Ordered by a court, discounted by an insurer, known by almost nobody
A defensive driving course sits behind three separate doors: a magistrate can order one, several insurers reduce a premium for one, and a good many people go looking themselves after a fright. Very few drivers know about any of the three.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days
- Weeks (this category)
Who you reach
The audience for this category
- Drivers ordered by a court to complete a program
- People who have just had a serious near miss and want to do something about it
- Parents of learner and provisional drivers after an incident
- Fleet operators whose driver has had an at-fault accident
Where you appear
Your inventory
- Placement on the charges and licence content
- Advertising alongside the learner and provisional driver guidance
- State-level directory presence
- Fleet and commercial segment targeting
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
A fixed monthly fee for a territory. Small ticket, and a category where the advertising does much of the work because the person does not know the course exists.
Being straight about stage
Founding partners in driver training get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.