Facial impact breaks teeth, and the scheme pays for it
Airbag deployment and steering wheel impact damage teeth routinely. The work is expensive, it is better done early, and most people have no idea it is covered the same way physiotherapy is. They pay out of pocket or they go without.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days
- Weeks (this category)
Who you reach
The audience for this category
- People with chipped, cracked, loosened or lost teeth after a collision
- Patients whose damage appeared weeks later as a tooth that died
- People who have been told the work is expensive and do not know it is funded
- Passengers and pedestrians, who are often covered and rarely realise it
Where you appear
Your inventory
- Placement on the injury and treatment pathway
- Advertising alongside the what-is-covered content for each state
- Postcode-level directory presence
- Placement on the delayed-symptoms guide
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
A fixed monthly fee for a postcode territory, unchanged by how many patients arrive.
How this category works
Health service advertising and referral arrangements are restricted in several states. Where a state restricts the passing of a person’s details to a health provider, Crash Guide shows the listing and the person contacts the practice themselves — nothing about them is sent to you.
Being straight about stage
Founding partners in dental get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.