A parent who cannot lift a toddler has a problem no scheme letter mentions
Somebody with a shoulder injury cannot lift a two-year-old, and somebody who cannot drive cannot do the school run. Several schemes fund care in exactly these circumstances and it is one of the least claimed entitlements in the whole system.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours (this category)
- Days
- Weeks
Who you reach
The audience for this category
- Injured parents who cannot drive, lift or carry
- Single parents with no family nearby and no fallback
- Households where the injured parent was the one doing the school run
- Families already in a claim who have never been told care is fundable
Where you appear
Your inventory
- Placement on the entitlements content for each state
- Advertising alongside the domestic assistance explanation
- Postcode-level directory presence
- Placement on the recovery and daily-life pathway
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
A fixed monthly fee for a postcode territory, unchanged by how many families come through it.
How this category works
Childcare services are separately regulated and approval requirements differ by state. Approval is checked before a listing goes live.
Being straight about stage
Founding partners in childcare get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.