A restraint can be finished and still look perfect
A child restraint in a moderate crash may be compromised internally with nothing visible on the outside. Manufacturers say replace it. Most comprehensive policies will pay for it. Almost nobody asks, because almost nobody knows.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days (this category)
- Weeks
Who you reach
The audience for this category
- Parents and carers who have told us a child was in the vehicle
- Families whose vehicle is being repaired or written off
- People being asked by an insurer what else was damaged
Where you appear
Your inventory
- Placement wherever a child restraint was in the vehicle, by postcode
- Placement on the what-your-policy-covers guide
- Fitting service listings for the area
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Monthly advertising for a territory, at a fixed fee. The smallest ticket on the platform and one of the most useful things we tell anyone.
Being straight about stage
Founding partners in child restraints get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.