Crash Guide Partner Network

A restraint can be finished and still look perfect

A child restraint in a moderate crash may be compromised internally with nothing visible on the outside. Manufacturers say replace it. Most comprehensive policies will pay for it. Almost nobody asks, because almost nobody knows.

Who you reach

The audience for this category

Parents and carers who have told us a child was in the vehicle
Families whose vehicle is being repaired or written off
People being asked by an insurer what else was damaged

Where you appear

Your inventory

Placement wherever a child restraint was in the vehicle, by postcode
Placement on the what-your-policy-covers guide
Fitting service listings for the area

What you get back

Impressions across the placements you hold
Profile views and clicks through to your site
Contact requests attributed to your campaign
Monthly campaign reporting

How advertising works

Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.

Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.

Geographic targeting

Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.

Commercial arrangement

Monthly advertising for a territory, at a fixed fee. The smallest ticket on the platform and one of the most useful things we tell anyone.