Crash Guide Partner Network

The repairs nobody else will take

A caravan or a boat on a trailer damaged in a collision is a genuine problem for its owner. Most smash repairers will not touch it, the insurer has no obvious panel to send it to, and the owner ends up ringing around for a week while the van sits in a yard.

Who you reach

The audience for this category

Owners whose caravan, camper or boat was damaged in a collision
People towing at the time of an accident, who frequently have two claims running
Owners told by a smash repairer that they do not do this work
Grey nomads a long way from home with a damaged van and nowhere to sleep

Where you appear

Your inventory

Placement on the towing and repair pathway where a trailer was involved
Regional directory presence, which is where most of this work is
Advertising alongside the two-claims content
Placement on the what-if-I-was-towing guide

What you get back

Impressions across the placements you hold
Profile views and clicks through to your site
Contact requests attributed to your campaign
Monthly campaign reporting

How advertising works

Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.

Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.

Geographic targeting

Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.

Commercial arrangement

A fixed monthly fee for a territory, usually a regional one. The catchments here are much larger than for car repair because there are far fewer businesses that can do the work.