Airbags are loud enough to cause permanent damage
An airbag deploys at around 160 decibels inside a sealed cabin. Tinnitus and hearing loss afterwards are common, and are almost never connected back to the crash by the person experiencing them — which means they are almost never claimed either.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours
- Days
- Weeks (this category)
Who you reach
The audience for this category
- People with ringing, muffled hearing or ear pain after a collision
- Occupants of a vehicle where the airbags deployed
- People whose symptoms began days later and who have not linked the two
- Patients already in a claim whose hearing was never assessed
Where you appear
Your inventory
- Placement on the delayed-symptoms and what-to-watch-for content
- Advertising alongside the airbag deployment explanation
- Postcode-level directory presence
- Placement on the injury treatment pathway
01
What you get back
- Impressions across the placements you hold
- Profile views and clicks through to your site
- Contact requests attributed to your campaign
- Monthly campaign reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
A fixed monthly fee for a territory. This is one of the categories where the advertising is doing most of the work, because the person does not yet know they should be looking.
How this category works
Health service advertising and referral arrangements are restricted in several states. Where a state restricts the passing of a person’s details to a health provider, Crash Guide shows the listing and the person contacts the practice themselves — nothing about them is sent to you.
Being straight about stage
Founding partners in audiology get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.