Not-at-fault motorists, at the moment their car goes off the road
This is the strongest commercial pathway on Crash Guide. The Accident Assistant establishes whether another party may potentially be responsible and whether the consumer actually needs transport — before anyone is contacted.
- States & territories
- 8
- Campaign reporting
- Monthly
- Recorded consent
- Per service
- Minutes
- Hours (this category)
- Days
- Weeks
Who you reach
The audience for this category
- Drivers whose accident indicates another party may potentially be responsible
- Vehicles that are undriveable or awaiting assessment and repair
- Consumers who have told us directly that they need transport
- Commercial, trade and fleet operators whose vehicle downtime costs income
- Consumers needing a specific class — ute, van, prestige, or extra seats
Where you appear
Your inventory
- Matched routing on consented replacement vehicle opportunities
- Placement on the replacement vehicle and not-at-fault guides
- State and postcode targeted directory presence
- Commercial and fleet segment targeting
01
What you get back
- Opportunities offered, by state and postcode
- Acceptance and response times against your SLA
- Conversion through to signed hire
- Monthly campaign and referral reporting
02
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
03
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
A combination of monthly advertising and negotiated referral economics, agreed per partner. Routing weight, coverage and monthly capacity are all set in admin and adjustable at any time.
Being straight about stage
Founding partners in accident replacement vehicles get preferential launch pricing, early category positioning and rate protection, subject to agreement. What we show you is the product itself, the coverage model, and exactly how a campaign is measured.
Come in before the audience is built.
Founding partners join at launch pricing, hold their category position and get reporting from day one.