Partner media kit
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Crash Guide is building the first digital moment after an accident
Australia's calm, intelligent first step after a motor vehicle accident. Crash Guide helps a driver work out what to do next — and, with their consent, connects them to the providers who can actually help.
Stage: Crash Guide is pre-launch and building its audience. Nothing in this document represents traffic, partner numbers or outcomes that do not yet exist. Illustrative figures are labelled as illustrative.
The consumer journey
What a Crash Guide user does
- 01
Tells us what happened
A conversational intake, not a long form.
- 02
Crash Guide organises the details
People, vehicles, location, insurance, injuries and evidence become one structured accident record.
- 03
Receives an Action Plan
A personalised list of next steps, useful whether or not they ever contact a partner.
- 04
Chooses the help they want
Per service category, with recorded consent. Nothing is shared otherwise.
Audience
Who reaches Crash Guide
Australian drivers in the hours and days after a motor vehicle accident — the narrow window in which almost every decision about their vehicle, their claim and their treatment gets made.
- Drivers whose vehicle is undriveable
- Drivers who believe another party was responsible
- People reporting injury or symptoms after a crash
- Owners of vehicles that may be written off
- Trade, rideshare and fleet operators losing income
- People choosing a repairer, an insurer or a replacement vehicle
Inventory
What Crash Guide sells
National category sponsor
Exclusive or shared sponsorship of an entire partner category, nationally.
State sponsor
Category ownership within one state or territory hub and its content.
Territory sponsor
Postcode or region-level presence, priced to suit a local operator.
Guide sponsor
Sponsorship of a specific authoritative guide, clearly labelled as sponsored.
Partner profile
A profile page describing your service, coverage and how to reach you.
Featured provider
Elevated placement within your category and territory.
Category placement
Contextual placement across the guides relevant to your category.
Campaign placement
A dedicated campaign landing page with its own measurement.
Verticals
Twelve partner categories
- Lawyers
- Accident replacement vehicles
- Smash repairers
- Towing
- Finance partners
- Insurance brokers
- Physiotherapy
- Rehabilitation
- Psychology
- Vehicle dealers
- Salvage & wreckers
- Fleet & commercial
Coverage
National, with state-level content
Every state and territory has its own hub covering its injury scheme, regulator and reporting arrangements. Partner coverage can be set nationally, by state, by postcode or by postcode range.
- QLD
- NSW
- VIC
- WA
- SA
- TAS
- ACT
- NT
Measurement
What every partner is reported
- Impressions, by placement and by state
- Clicks through to your site or campaign page
- Profile page views
- Call-to-action interactions
- Enquiry form starts and completions
- Qualified enquiries attributed to your campaign
Campaign reporting never contains a consumer's personal information or the details of their accident.
Talk to Crash Guide
Tell us your category and territory and we will come back with available inventory and pricing.
crashguide.com.au/partners