Crash Guide Partner Network
No car, and still a loan
Negative equity is the normal state of a car loan in its first years, particularly dealer finance with a balloon. A total loss leaves the owner with no vehicle, a settlement that does not clear the debt, and a repayment due in a fortnight.
Who you reach
The audience for this category
- Owners of written-off vehicles whose payout does not clear the loan
- People on dealer finance or a balloon who are underwater and did not know it
- Novated lease holders whose vehicle is gone and whose salary packaging is not
- Anybody who has been told to keep paying for a car that no longer exists
Where you appear
Your inventory
- Placement on the total loss and settlement pathway
- Advertising alongside the finance-owing explanation
- National placement, since lending is not a postcode business
- A profile page
What you get back
- Impressions by placement
- Clicks through to your site or application
- Calls placed from your listing
- Monthly campaign reporting
How advertising works
Crash Guide sells advertising and audience access. Placements are priced by category, geography and share of voice, and campaigns are reported monthly.
Where a consumer asks to be connected with a provider, that request is routed under rules an administrator configures — coverage, capacity, weighting and response time — never by who paid most that week.
Geographic targeting
Coverage is set per partner: national, by state, by postcode, or by postcode range. A local operator is preferred over a national one for the same territory, so buying nationally does not crowd out local partners.
Commercial arrangement
Two shapes are available here and finance is the only category where that is true. A fixed monthly placement, billed like every other territory on the platform. Or a referral arrangement on an agreed split of the brokerage, for national partners — lawful in consumer credit, and disclosed to the consumer on the listing itself before they act on it.
Compliance and how we handle this category
Credit assistance requires an Australian Credit Licence or authorisation, checked before a listing goes live. Consumers contact you themselves in every state and nothing about them is passed on. Where Crash Guide is paid on an outcome, that benefit is disclosed to the consumer at the point of referral as National Consumer Credit Protection Regulations reg 25 requires, and the disclosure sits on the listing rather than in terms nobody opens.
Founding Partner Programme
Come in before the audience is built
Crash Guide is pre-launch. Founding partners in finance shortfall get preferential launch pricing, early category positioning and rate protection, subject to agreement.
We will not quote you traffic that does not exist yet. What we will show you is the product, the coverage model and how a campaign is measured.